The Minimum Advertised Price (MAP) Policy Playbook: Part I

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Imposing a minimum advertised price (MAP) policy can feel like asking your reseller network for a favor they don’t want to grant you. In regards to MAP, the Federal Trade Commission says: “If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That…

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Brick and Mortar’s On-Demand Capabilities Could Beat Amazon

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Trends always have a way of coming back around and the retail industry is no exception. eCommerce is still getting its bearings as more consumers hop online to fuel its rapid growth, but instant gratification is keeping online retailers from really taking over. That’s where physical stores come in. Multichannel retailers with brick and mortar stores have a distinct advantage because they are able to fulfill orders faster than ever. With Amazon’s Prime Now, UberRUSH, and more running the on-demand…

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How to Protect your Brand in 5 Minutes

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Selling your products to businesses in the eCommerce industry is a scary thought for manufacturers. Like your child’s first day of school, you just want to keep tabs on them and make sure they’re doing ok. This is because brand value can be easily tarnished when you have your products in the hands of many retailers across multiple channels. To combat brand damage, manufacturers monitor their reseller networks to check for a couple of things. First, they check the positioning…

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How to Price Private Label Products

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Sometimes if you don’t like the way things are done, you have to change them yourself. That’s the mentality a lot of retailers have, especially on the Amazon marketplace. This has helped the presence of private label products really take flight. These products are similar to the manufacturers’, but are labeled as a retailer’s own brand. If you walk through a store, you’ll often see that retailer’s own brand of products (Target tissues, Safeway brand spaghetti sauce, etc.) These are…

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6 Steps Online Retailers Can’t Afford to Ignore

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Shoppers don’t want a mediocre, dated experience, they want one that will excite them and keep them coming back. This means you have to be on top of your game throughout the entire sales process. eCommerce can be divided into three categories: grabbing the consumer’s attention, convincing them to check out, and getting them to return to your store. These categories are made up of six simple steps to succeed in online retail. The steps revolve around data mining to…

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