eCommerce Pricing Optimization: In-house vs. Third Party Solutions

3rd-party

According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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Mastering Your Private Label Brand’s Pricing Strategy

private-label-pricing

Some retailers view private label brands as a blindfold to competitive intelligence, specifically pricing. When it comes to private label pricing, it can be hard finding a good benchmark. This is because the product name, UPC, and more can differ greatly between private label and national brands. So what’s the point of carrying a private label product if it lacks a lot of the benefits that come with national brands? Private label brands lack MAP policies. This gives you full…

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Compete Beyond Luck with Wiser’s New eBook

2016-ebook

Running an eCommerce store takes a lot more than just luck. Even if you have high conversion rates and impressive prices, you know it was all a result of your hard work and dedication. Sure, everyone could use a little luck every now and then, but it’s definitely not something to rely on, especially in eCommerce. So instead of crossing your fingers and waiting for a leprechaun to fall into your lap, try checking out Wiser’s new eBook How to…

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How to Fill in GTIN Gaps and Optimize for Google PLA Success

GTINs

Google Shopping just threw a wrench into the mix by requiring all sellers to include unique product identifiers called Global Trade Item Numbers, or GTINs, in their listings starting on May 16th. Luckily, this optimizes the selling experience for retailers operating on the comparison shopping engine. In fact, the new requirement has the potential to improve ads and make it easier for shoppers to find you and your products. So the big question is how you get these numbers for…

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Here’s How the UK’s Biggest Retailers Match Up Against Amazon

ir-index

The lack of competitive knowledge is hurting a lot of retailers. You can think your strategies are better than your competitors’, but you never know for sure until you win or lose a sale. One area of strategy that has grown to be important is pricing, and it seems Amazon is the only retailer who has mastered it. Amazon as a retailer has become synonymous with competitive pricing. With rampant undercuts and razor thin margins, the retailer has made it…

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