[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Are You Ready to Make Customers Out of Your Abandoned Carts?

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It’s much easier for a consumer to change their mind about a purchase in the online world compared to shopping in store. In fact, around 68% online shopping carts are abandoned globally – so what can you do to rescue those lost sales? This infographic will help you put together a winning abandoned cart strategy. Originally posted on dotmailer. About Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and…

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eCommerce Pricing Optimization: In-house vs. Third Party Solutions

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According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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How Electronics Retailers Can Improve Inventory Management Before the Holidays

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The holiday season is the grand stage where electronics retailers can’t afford to fail. One of the best ways to prepare for it is to have a good inventory management strategy. How can you get your strategy  ready in time? Worry not. Here are tips you can apply now to help you improve your inventory management before the holidays.  Strategies to Improve Inventory Management Shift to Cloud In recent years, the usage of cloud software has grown significantly. According to…

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How to Impact the Path to Purchase with Predictive Analytics

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As an online retailer, you often have to act as a palm reader to gain a better understanding of how you can improve the shopping experience on your site. What are customers going to want to be greeted with? What products would you recommend for them to purchase next time? Would they appreciate an upsell? All of these different factors can certainly improve the shopping experience, but they have to be delivered appropriately. Paving the perfect path to purchase can…

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