How Buy One, Get One Can Improve Your Sales

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There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equally. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works. Free vs Percent Off It goes…

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How Online Retailers Can Set The Pace this Holiday Season

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Are you ready for the holiday season? If not, you should start now. eCommerce is projected to be a $334 billion industry by the end of the year, so it’s time to maximize your profits this holiday season. To help you do so, this infographic is a compilation of tips that can help you prepare for the busiest time of the retail year. In retail, pricing can be the golden brick road to success. It goes without saying that pricing…

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FBA vs FBM: The Full Comparison

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Amazon has proven to be one of the most complex and competitive marketplaces in the world. Sellers navigating the marketplace have to find ways to not only compete against millions of other retailers, but also to find ways to manage their fulfillment processes. Amazon offers two different vessels for this: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). The decision between the two can make a significant impact on a seller’s business operations, and we’re here to break down…

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4 Tips To Use When Competing With Amazon

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Since its creation 20 years ago, Amazon has become an online retail leader with 23% market share. They have shown their dominance in a number of ways with free shipping on orders over $35 and low prices that keep the market on its toes. From a retailer’s standpoint, competing against Amazon may seem intimidating, but don’t lose hope yet. You can create a David and Goliath story of your own with these four tips to compete against Amazon. Keep It…

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Why Data Alone Isn’t Enough To Succeed

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It’s fun to think of eCommerce as a swimming pool filled with data, with retailers jumping right on in. There’s so much data being created every day, but you probably already knew that. From competitor prices to customer traffic, data is the lifeline of most online retailers. Without data, you might as well be driving blindly down a driveway, speeding and guessing when to turn and when to merge. But to drive down a freeway, you need a person in…

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