The Minimum Advertised Price (MAP) Policy Playbook: Part I

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Imposing a minimum advertised price (MAP) policy can feel like asking your reseller network for a favor they don’t want to grant you. In regards to MAP, the Federal Trade Commission says: “If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That…

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Top 3 Make or Break Strategies for Branded Retailer Growth

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It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for them, imagine the work bestowed upon branded retailers. Branded retailers have to start considering new strategies in order to grow their business. They have the same concerns as brands and retailers alike, especially if they sell through a network of…

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How Brands and Retailers Can Strengthen Their Relationship

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Unrequited love is unnerving, but luckily it has no place in the eCommerce industry. Whether it’s between a consumer and a retailer, or between a retailer and their vendor. Feelings should always be mutual between the two parties involved, otherwise business is not going to go smoothly. If a consumer doesn’t care for a retailer, that retailer is losing potential revenue. If a retailer doesn’t care for a manufacturer, that company’s brand and sales could take a major hit. So…

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5 Steps to Take in Order to Protect Your Brand

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Nothing incredibly successful comes easy. Ever heard of the saying “Rome wasn’t built in one day”? If you’re looking to build something impressive, you have to take baby steps to ensure that each aspect of it is as close to bulletproof as you can get. When building a house, you have to spend just as much time on the foundation as you do on the facade, otherwise its aesthetic beauty will inevitably crumble. The same is true when building a…

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Why Amazon Would Be Better Off Enforcing MAP

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The Amazon marketplace has gained a reputation for being incredibly competitive and even cut throat for sellers. The company posted a mere 0.4% profit margin in Q2 2015, and that’s after a .25% loss in Q1 2015. Price cutting was once believed to be the only way to survive on the Amazon marketplace. Jeff Bezos even said “your margin is my opportunity.” Competition is great. We all know that it’s incredibly beneficial for consumers and leads to innovation from retailers.…

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