Predicting the Holidays: Analyzing Competitor Holiday Trends

holiday

This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. There’s no oracle that can tell…

Read More
0
Share

Brand Protection: Staying on the MAP

map1

*Originally published on the Quad Analytix Blog Brands invest a lot of time, money and effort into crafting a narrative for their identities. Branding agencies, advertising agencies and internal marketing departments work hard to make sure the story being told is one that entices customers. Part of that story is pricing. Customers mentally attach certain intrinsic values to the price of a product. Higher prices are equated with higher quality, even at the lowest echelons. Consider the common wisdom of never ordering…

Read More
0
Share

[Infographic] How to Rock your Back to School Sales and Marketing

back-to-school-infographic--the-shelf--social-image

It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

Read More
1
Share

Accepting These Three Harsh Realities Will Increase Your Conversions

ecom1

I remember starting my first business. I’m using “business” here very liberally. I played guitar in a band when I was fifteen, and I launched my band’s website where we sold CD-R’s burned with our demo recordings. Staring at my WordPress metrics and Paypal account waiting for orders to come in was a little heartbreaking. After a week, the only orders we had were our closest friends and my mom. I assumed success was as easy as putting up my…

Read More
1
Share

How Buy One, Get One Can Improve Your Sales

bogo

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equally. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works. Free vs Percent Off It goes…

Read More
1
Share