Why Online Retailers Should Consider Opening a Pop-Up Shop

pop-up-shop

Since they popped up in 2009, pop-up shops have gotten quite the buzz in retail. Retailers such as Birchbox, Amazon, Warby Parker, and Bonobos have found success in pop-ups. According to Specialty Retail Report, the pop-up industry has grown 16% annually to become an industry worth about $8 billion. Bridging the gap between eCommerce and brick-and-mortar stores, pop-up shops have become a major tool for smaller retailers to compete with large brands in omnichannel. Benefits of Having Your Own Pop-Up…

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3 Ways Digital Coupons Can Enhance Your eCommerce Business

coupons

In retail, price is a major factor in a customer’s path to purchase. To cater to this influence, many retailers use coupons to win customers over. One method retailers can use to win them over is with coupons. According to KissMetrics, 86% of consumers say that coupons affect their decision (to varying degrees) in choosing one brand over another. Who doesn’t love saving money? While offering coupons might be a no-brainer, we are going to show you how coupons have…

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7 Tips For Driving Ecommerce Traffic That Converts

traffic

*The following is a guest post from our partner, Jirafe, Inc. Ecommerce conversion optimization is a frequently discussed topic – regardless of what an online store sells, merchants depend on conversion rates to determine the health of their brand and where they should make changes. However, most merchants will tell you that turning web traffic into purchases is challenging. After examining data across 80,000 of our merchants, Jirafe found that only 53 percent of visitors looked at products after arriving…

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5 Things Multichannel Retailers Can Do to Improve Sales in 2016

multichannel-2016

I sat down with one of Wiser’s leading Pricing Strategists, Nick Dzienny, to find out a bit about what multichannel retailers can do to improve sales based on his experience in the industry. Here are the top issues he addressed: 1. Harness Data “The age of the digital consumer has led to a massive data explosion, leaving a sizable opportunity for retailers. The key to making sound decisions based on this data, however, will require accurate information to begin with.…

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There’s No Such Thing As eCommerce Best Practices

no-best-practices

People have to stay on their toes for any changes that occur in the world. The same goes for the retail industry. Every day retailers face new competitors, new external factors, and new distribution channels. That’s why there is no such thing as a “best practice” in eCommerce. As an online retailer, you don’t learn from being taught, but rather from experiences. Express Yourself In eCommerce, and the whole retail industry, no two brands are the same. Sure, some brands…

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