How to Increase Profit and Revenue on Amazon

increase-profit-and-rev

The world’s most competitive marketplace isn’t in a city mall, or an old bazaar. In fact, it isn’t even in any physical setting (yet). It’s online, and its name is Amazon. It’s home to millions of active users, and has become known to house incredibly low prices on popular items. The marketplace is a powerhouse that provide sellers with a big problem: if it’s so competitive, how can I make money? Price cuts run rampant on Amazon, largely because of…

Read More
0
Share

How to Price on the Amazon Marketplace

pricing-on-Amazon

Money doesn’t sleep, so why should your pricing on Amazon? It’s well established that Amazonian pricing strategy is no easy feat. The marketplace has become the first true birthplace of dynamic pricing in retail, thanks to Amazon’s own adoption of the pricing strategy. Since you’re at the place of origin for dynamic pricing, don’t you think you should get on board? Flying high with a dynamic pricing strategy is the way to go when selling on Amazon. Static price tags…

Read More
1
Share

The Ultimate Guide to Product Page Optimization

product-page-optimization

Most processes in life are about the journey instead of the destination. We want to enjoy the time we spend reaching for whatever our ultimate goal may be. And it should go without saying, but we hope the destination is one worth looking forward to. Shakespeare once wrote “Expectation is the root of all heartache,” so if the journey raises expectations, the destination has to make sure it delivers excitement as well. An online shopper’s journey has to lead up…

Read More
0
Share

Why Amazon Would Be Better Off Enforcing MAP

why-amazon-would-be-better-off-enforcing-map

The Amazon marketplace has gained a reputation for being incredibly competitive and even cut throat for sellers. The company posted a mere 0.4% profit margin in Q2 2015, and that’s after a .25% loss in Q1 2015. Price cutting was once believed to be the only way to survive on the Amazon marketplace. Jeff Bezos even said “your margin is my opportunity.” Competition is great. We all know that it’s incredibly beneficial for consumers and leads to innovation from retailers.…

Read More
1
Share

This Week in Retail – Episode 29

TWIR

Amazon has been making waves this week, especially for retail. The company plans to expand its push-to-buy Dash buttons to become practically free. Instead of simply costing $4.99/button, the cost will now act as a rebate for future transactions on the Amazon marketplace. It also announced 11 different brands have hopped on the dash-button train, with names like Hefty and Dixie among others. Amazon also announced it would be transferring the development of its Fire Phone to its Seattle offices.…

Read More
0
Share