How to Increase Profit and Revenue on Amazon

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The world’s most competitive marketplace isn’t in a city mall, or an old bazaar. In fact, it isn’t even in any physical setting (yet). It’s online, and its name is Amazon. It’s home to millions of active users, and has become known to house incredibly low prices on popular items. The marketplace is a powerhouse that provide sellers with a big problem: if it’s so competitive, how can I make money? Price cuts run rampant on Amazon, largely because of…

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How to Price on the Amazon Marketplace

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Money doesn’t sleep, so why should your pricing on Amazon? It’s well established that Amazonian pricing strategy is no easy feat. The marketplace has become the first true birthplace of dynamic pricing in retail, thanks to Amazon’s own adoption of the pricing strategy. Since you’re at the place of origin for dynamic pricing, don’t you think you should get on board? Flying high with a dynamic pricing strategy is the way to go when selling on Amazon. Static price tags…

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The Ultimate Guide to Product Page Optimization

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Most processes in life are about the journey instead of the destination. We want to enjoy the time we spend reaching for whatever our ultimate goal may be. And it should go without saying, but we hope the destination is one worth looking forward to. Shakespeare once wrote “Expectation is the root of all heartache,” so if the journey raises expectations, the destination has to make sure it delivers excitement as well. An online shopper’s journey has to lead up…

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Why Amazon Would Be Better Off Enforcing MAP

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The Amazon marketplace has gained a reputation for being incredibly competitive and even cut throat for sellers. The company posted a mere 0.4% profit margin in Q2 2015, and that’s after a .25% loss in Q1 2015. Price cutting was once believed to be the only way to survive on the Amazon marketplace. Jeff Bezos even said “your margin is my opportunity.” Competition is great. We all know that it’s incredibly beneficial for consumers and leads to innovation from retailers.…

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Here’s the Best Way to Stay Competitive on Amazon

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(Here’s a hint: It takes a page from their own book). Running an eCommerce business can oftentimes feel like plate spinning. In case you aren’t familiar, plate spinning is a circus trick in which someone balances multiple plates and bowls on sticks held by their hands or feet. Basically, eCommerce is a juggling act that leaves very little room for error. You have to manage pricing, inventory, fulfillment, and everything in between. As if plate spinning wasn’t difficult enough, imagine…

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