How to Navigate Different Demographics Across Marketplaces

demographics

Nearly 70% of Americans shop online regularly. And why not? It’s convenient, easy, and rewarding, especially when consumers find a better deal than they would in brick and mortar stores. But of that 70%, who exactly is shopping online? And as a retailer, how can you target these demographics across various marketplaces? When you know who your customer is, you know how to interact with them. You’re not going to treat a 23 year old the same way you’d treat…

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The Ultimate Guide to Product Page Optimization

product-page-optimization

Most processes in life are about the journey instead of the destination. We want to enjoy the time we spend reaching for whatever our ultimate goal may be. And it should go without saying, but we hope the destination is one worth looking forward to. Shakespeare once wrote “Expectation is the root of all heartache,” so if the journey raises expectations, the destination has to make sure it delivers excitement as well. An online shopper’s journey has to lead up…

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eBay vs Amazon: Which Marketplace Should You Sell On?

ebay-vs-amazon

There are plenty of ways to sell your products, especially when it comes to your online business. You can choose between a marketplace or your own private eCommerce site. Most sellers focus on two marketplaces in particular: eBay and Amazon. But which one is best for your business? As is true with most questions in eCommerce: it depends. In an attempt to compare and contrast, we observed the differences and similarities between the two gigantic marketplaces. Are you looking for…

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4 Awesome Pricing Strategies Every eBay Seller Should Know

ebay

eBay has been a critical marketplace for online retailers for the past 20 years. The marketplace is huge, and makes up roughly 19% of all of ecommerce. Unlike repricing on Amazon, repricing on eBay doesn’t involve constant undercutting by retailers. On eBay, effectively applying dynamic pricing techniques means that you’ll have to get to into the nuts and bolts of this bargain-hunter marketplace. Stand Out From the Crowd The most effective way to stand out on eBay this is by…

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How to Maximize Your Selling Capabilities On Multiple Channels

channels

Limiting your products to one channel is like giving your pet corgi a leash that is too short. Why constrain your reach by limiting the channels you sell on? More people would benefit from your products, kind of like how they’d benefit from an energetic corgi running up to them. From Amazon to Newegg, there are plenty of marketplaces retailers can use to increase their products’ reach and visibility. Luckily, the WiseGuys are here to help you perfect your multichannel…

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