3 Tips to Keep Your Google Shopping Campaigns Healthy

gscs

When observing Google’s progress as a company over the past ten years, one can’t help but admire its continuous innovation that strengthens not only itself, but entire industries as well. Whether it’s helping a stressed out student the night before a paper is due, or a retailer attempting to gain visibility online, Google’s services have helped millions. One of Google’s more beneficial services is its Product Listing Ads (PLAs) that are transforming into Google Shopping Campaigns (GSCs). These services have…

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This Week in Retail – Episode 16

TWIR

The retail industry is constantly growing in competition, and this week was no exception. Big news came from Google and eBay this week. The Wall Street Journal reported that Google was possibly testing a “buy now” button for its mobile search results. This button would allow a shopper to purchase an item directly from a retailer without leaving the Google search engine. The move could intensify competition between large marketplaces such as Amazon and eBay. Speaking of eBay, the marketplace has…

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GSCs, As Easy As 123s: Get Ahead With Google Shopping Campaigns

googleshopping2

The world of ecommerce is rapidly changing and improving itself. For those who participate in online retail, the term “Product Listing Ads” on Google or PLAs for short, have become a staple in the selling process. For a small fee, businesses can place their products at the top of search results. It has proven to be an effective way to market your products and draw visitors to your website. Now the future of Google has arrived. PLAs are receiving a…

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How to Improve the Performance of Your Holiday Google Shopping Campaigns

google shopping webinar recap

On December 11th, 2014 Wiser co-hosted a webinar with Elite SEM. Our Head of Pricing and Analytics, Luke Lin, joined forces with Elite SEM’s Director of Marketing, Marc Weisinger to discuss the switch from Google Product Listing Ads (PLAs) to Google Shopping Campaigns. The topics included how to optimize your feed to improve shopping campaign performance, dynamic pricing, competitive insights for pricing and assortment, and more. There are over 1 billion products on Google Shopping that are available for purchase…

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Making the Switch from Google PLA AdWords to Google Shopping Campaigns

Google has announced that its product listing advertisement (PLA) management will switch over from AdWords to Google Shopping. So what should retailers expect?

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