5 Ways to Increase Mobile Conversions

Mobile Conversions

*The following article was originally posted on the Echidna, Inc blog and is published with permission. Mobile’s growing enormously every year While it’s true that mobile commerce is a relatively small portion of all retail sales, it’s also one of the fastest growing segments. And it’s quickly becoming quite a significant chunk of all eCommerce sales, which indicates that companies large and small would be wise to give some serious care and attention to their mobile strategies. With that in mind, here…

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Staying Social Media Savvy: Tips and Tricks for Online Retailers

socialmedia

Whether it is talking about the number of likes on a photo or sharing what just might be the funniest video you’ve ever seen, social media has gotten people everywhere talking. Becoming a revolution of its own, the power of social media has exponentially grown within the last decade. YouTube videos have the power to make a regular Joe into an overnight celebrity when their video goes viral. Facebook, a channel that was originally meant to stay within the halls…

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Testing, Testing 1, 2, 3: Why Online Retailers Should Implement A/B Testing

Have you done any A/B testing recently? As an online retailer, A/B testing should be part and parcel of how you structure your business. It also involves far more than simply split testing a landing page for your website. Virtually every facet of your business can benefit from this type of testing – provided it is done in a way that generates useful data. There is a wide variety of service providers that perform A/B testing. From free testing using…

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More New Friends: Rising eCommerce Trends

According to Moore’s law, a chip can hold twice as much memory, or twice as many transistors, approximately every two years. This is not a Law of The Universe binding us to the ground like gravity; people often cite this observation as a benchmark for the development of technology. While retailers don’t devote much time thinking about transistors and RAM, technology that can affect retailers’ operations changes consistently with Moore’s Law. This past year brought the innovations we have come…

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Making the Switch from Google PLA AdWords to Google Shopping Campaigns

Google has announced that its product listing advertisement (PLA) management will switch over from AdWords to Google Shopping. So what should retailers expect?

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