Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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What Online Retailers Can Learn About Site Design That Converts

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The following article is written by Wiser’s own Ashley Bello On the last evening of 1999, many of us were expecting to wake up the next day and find cars flying up in the air, driverless cars on the road and robots walking around serving mankind. Although most people were incredibly disappointed when Marty McFly didn’t show up at their doorsteps with his floating skateboard, it’s safe to say that the digital revolution has not only impacted our daily lives…

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Brick and Mortar’s On-Demand Capabilities Could Beat Amazon

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Trends always have a way of coming back around and the retail industry is no exception. eCommerce is still getting its bearings as more consumers hop online to fuel its rapid growth, but instant gratification is keeping online retailers from really taking over. That’s where physical stores come in. Multichannel retailers with brick and mortar stores have a distinct advantage because they are able to fulfill orders faster than ever. With Amazon’s Prime Now, UberRUSH, and more running the on-demand…

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The Pros and Cons of Support Automation for eCommerce

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The following is a guest post from Justin Golschneider, the Marketing Manager at ChannelReply. The phrase “support automation” instantly makes me cringe. It brings to mind phone tree labyrinths with computer-generated voices mispronouncing pages of text. Then it takes me to memories of support sites that made me answer question after question only to give me no good answer and no option to contact a human. Yet support automation doesn’t have to be like that. When used effectively, it can give customers…

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Compete Beyond Luck with Wiser’s New eBook

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Running an eCommerce store takes a lot more than just luck. Even if you have high conversion rates and impressive prices, you know it was all a result of your hard work and dedication. Sure, everyone could use a little luck every now and then, but it’s definitely not something to rely on, especially in eCommerce. So instead of crossing your fingers and waiting for a leprechaun to fall into your lap, try checking out Wiser’s new eBook How to…

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