How to Fill in GTIN Gaps and Optimize for Google PLA Success

GTINs

Google Shopping just threw a wrench into the mix by requiring all sellers to include unique product identifiers called Global Trade Item Numbers, or GTINs, in their listings starting on May 16th. Luckily, this optimizes the selling experience for retailers operating on the comparison shopping engine. In fact, the new requirement has the potential to improve ads and make it easier for shoppers to find you and your products. So the big question is how you get these numbers for…

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6 Steps Online Retailers Can’t Afford to Ignore

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Shoppers don’t want a mediocre, dated experience, they want one that will excite them and keep them coming back. This means you have to be on top of your game throughout the entire sales process. eCommerce can be divided into three categories: grabbing the consumer’s attention, convincing them to check out, and getting them to return to your store. These categories are made up of six simple steps to succeed in online retail. The steps revolve around data mining to…

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Unlock your Growth Potential with these Amazon Selling Strategies

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Take the biggest flea market or bazaar you’ve ever seen, and add 2 million more sellers to it– that’s Amazon in a nutshell. That’s a lot of sellers for the consumer to sift through, and if you can’t stick out from other sellers then you’re toast. Luckily, sellers have been armed with a suite of tools to craft their selling strategies. In 2016, Amazon is the largest marketplace in the western hemisphere. Last week, Wiser’s own Head of Pricing and…

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Rule-Based Repricing vs Algorithmic Repricing

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There are two kinds of people in this world: those who follow the rules, and those who break them. When it comes to your eCommerce business, the best option is to adopt both concepts and use them to your advantage. However, nothing is perfectly 50/50, and whether you break more rules than obey them depends on what you’re hoping to accomplish with your business Now we aren’t talking about any rules that could ruin your business. Commission and trade laws…

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How Retailers in the Food Service Industry Can Improve Sales

food-service-retailers

Food service industry retailers inherently must have good taste when it comes to merchandising. The industry is crowded, and the customer’s choice to buy goes beyond product quality. When we think of the food service industry, we think of pots, pans, plates, silverware, appliances, and more. Retailers often carry a wide product assortment full of different brands and tools to make a food service professional’s life a little bit easier. As a retailer in this space, you know that many…

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