[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Accepting These Three Harsh Realities Will Increase Your Conversions

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I remember starting my first business. I’m using “business” here very liberally. I played guitar in a band when I was fifteen, and I launched my band’s website where we sold CD-R’s burned with our demo recordings. Staring at my WordPress metrics and Paypal account waiting for orders to come in was a little heartbreaking. After a week, the only orders we had were our closest friends and my mom. I assumed success was as easy as putting up my…

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Are You Ready to Make Customers Out of Your Abandoned Carts?

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It’s much easier for a consumer to change their mind about a purchase in the online world compared to shopping in store. In fact, around 68% online shopping carts are abandoned globally – so what can you do to rescue those lost sales? This infographic will help you put together a winning abandoned cart strategy. Originally posted on dotmailer. About Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and…

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The Benefits and Challenges of Multichannel Selling

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By Megan DeGruttola, Content Strategist at Stitch Labs. As the pace of today’s technology accelerates, the evolution of the retail landscape has also continued to advance. There are more channels to sell on and ways to reach shoppers than ever before, and smart retailers are taking advantage of these new virtual selling platforms. They understand the best way to fuel growth is by adopting a multichannel (or omni-channel) sales and brand strategy. Yet, the more sales channels and technologies you…

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What Online Retailers Can Learn About Site Design That Converts

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The following article is written by Wiser’s own Ashley Bello On the last evening of 1999, many of us were expecting to wake up the next day and find cars flying up in the air, driverless cars on the road and robots walking around serving mankind. Although most people were incredibly disappointed when Marty McFly didn’t show up at their doorsteps with his floating skateboard, it’s safe to say that the digital revolution has not only impacted our daily lives…

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