How to Keep the Holiday Momentum Going in 2016

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It’s always a bittersweet feeling when the holidays are over. Going back to work, leaving family, and braving the cold winter conditions provide many with post-holiday blues. Getting back into rhythm with a defined schedule is cathartic to many, but the post-holiday season leave many people feeling, well, down and out. Especially retailers. The holiday season provides sellers with massive boosts in sales, and 2015 was no exception. There was actually a 20% increase in online sales from 2014, making it…

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The Top Branding Strategies for 2016

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As we enter a new year, many people are choosing to adopt new hobbies and resolutions to improve their wellbeing. Every new year’s resolution is designed with good intentions, but change in the new year is not merely limited to individuals. As a manufacturer, you can improve your brand in 2016 as well. There are a lot of trends anticipated for next year. Manufacturers are going to have to improve their brand identities to cater to these trends and appease both…

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How Brands and Retailers Can Strengthen Their Relationship

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Unrequited love is unnerving, but luckily it has no place in the eCommerce industry. Whether it’s between a consumer and a retailer, or between a retailer and their vendor. Feelings should always be mutual between the two parties involved, otherwise business is not going to go smoothly. If a consumer doesn’t care for a retailer, that retailer is losing potential revenue. If a retailer doesn’t care for a manufacturer, that company’s brand and sales could take a major hit. So…

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This Week in Retail – Episode 35

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Good news for eBay Inc. Many were nervous to see their third quarter earnings, as they were their first quarter earnings since separating from the popular PayPal service. Luckily, the company reported earnings of $539 million. These results beat estimates, and shares actually jumped 7 percent in aftermarket trading. Their $2.1 billion revenue for the period met Wall Street forecasts as well. Amazon wants to put an end to fake reviews. The retail giant filed a lawsuit in Washington state…

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Make Your Store Less Spooky with These Scream-Worthy Online Merchandising Strategies

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Halloween is just around the corner, so why not celebrate it with some merchandising strategies that are so useful you could scream? Merchandising adds personality to your business, and it’s also incredibly important for your conversion rates. Conversions are crucial, and implementing these merchandising strategies can boost them faster than a bat’s transformation into a vampire. While many retailers are a little spooked by direct interaction with their customers, you should know that social media isn’t scary. It’s important to…

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