eCommerce Pricing Optimization: In-house vs. Third Party Solutions

3rd-party

According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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The Minimum Advertised Price (MAP) Policy Playbook: Part II

mapII

Check out Part I here What to Include  When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

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The Minimum Advertised Price (MAP) Policy Playbook: Part I

map-policy-playbook

Imposing a minimum advertised price (MAP) policy can feel like asking your reseller network for a favor they don’t want to grant you. In regards to MAP, the Federal Trade Commission says: “If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That…

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Top 3 Make or Break Strategies for Branded Retailer Growth

branded-Retailer

It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for them, imagine the work bestowed upon branded retailers. Branded retailers have to start considering new strategies in order to grow their business. They have the same concerns as brands and retailers alike, especially if they sell through a network of…

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The Top Branding Strategies for 2016

brand-strategies-2016

As we enter a new year, many people are choosing to adopt new hobbies and resolutions to improve their wellbeing. Every new year’s resolution is designed with good intentions, but change in the new year is not merely limited to individuals. As a manufacturer, you can improve your brand in 2016 as well. There are a lot of trends anticipated for next year. Manufacturers are going to have to improve their brand identities to cater to these trends and appease both…

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