How Buy One, Get One Can Improve Your Sales

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There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equally. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works. Free vs Percent Off It goes…

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Wiser’s Pricing Expertise Highlighted in Software Advice’s Pricing Report

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Aside from policies and rules set by manufacturers, retailers have full authorization to price and sell their products in whatever fashion they see fit. It all just depends on what kinds of products you are selling and what kind of shoppers you are selling to. There are plenty of pricing strategies that online retailers have been using, but one has really been gaining a lot of buzz lately. That strategy is known as dynamic pricing. A recent report by Software…

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Become A Pricing Guru With Wiser’s New eBook

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Running an online store doesn’t have to be as intimidating as many speculate. One aspect in particular that stresses some retailers out is pricing strategy. Setting prices for products can be a daunting task for any online retailer. Price too high and you could scare away customers, price too low and you could lose profits. Not to mention some competitors change their prices every 10-15 minutes, so what’s an online retailer to do? Well, the WiseGuys have your back, and…

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Psychology is Your Pricing Strategy’s Best Friend

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*The following is a guest post from MageCloud.   There’s a lot of work that goes into pricing your product. That’s especially true if you’re pioneering a new market with no competition and you don’t have any products’ prices to refer to. But eventually there comes a time when you will have to reconsider the pricing of your goods or services. There are various reasons for this: a shift in the demand, the exchange rates (this is especially true, if…

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Unwrap the Gift of Customer Satisfaction this Holiday Season

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Is it me, or is 2014 speeding up? Summer and back to school sales just appeared in the rear view mirror, and the holidays are right around the corner to surprise us with their yuletide joy that we all know and love. Luckily, it’s the season of giving, making the holidays one of the busiest times in retail. We’ve put together the top takeaways from the American Marketing Association (AMA) webinar on popular retail trends and digital marketing tactics for…

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