5 Ways to Increase Mobile Conversions

Mobile Conversions

*The following article was originally posted on the Echidna, Inc blog and is published with permission. Mobile’s growing enormously every year While it’s true that mobile commerce is a relatively small portion of all retail sales, it’s also one of the fastest growing segments. And it’s quickly becoming quite a significant chunk of all eCommerce sales, which indicates that companies large and small would be wise to give some serious care and attention to their mobile strategies. With that in mind, here…

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Tips to Grow Your Business on eBay

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Founded in 1995 as Auction Web, eBay has changed a lot more than its name since then. Once a strictly auction marketplace for knick knacks and memorabilia, eBay has become one of the top opportunities for retailers (of all sizes) to reach customers. There are over 128 million active users on eBay and millions are joining every quarter. Why the rush? Sellers and buyers are moving to eBay in droves because of its market size and focus on providing the…

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Top 5 Ways Brands Can Improve Online Brand Protection

Online brand protection is no joke for brands and retailers, regardless of the channels through which they do business. Our new infographic highlights some of the key vulnerabilities that brands need to protect themselves from online. Brandjacking is a big problem for established brands. It is defined as a situation in which someone acquires or assumes the online identity of another with the intention of harming the brand’s sales or image. We all can think of many examples, especially on…

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[infographic] MAP Abuse: Are You Protecting Your Brand?

Manufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers. However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge. As a result, a majority of resellers violate the MAP at least some of the time. This infographic outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top 3 ways…

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How Pricing Snafus Affect Retail Stores

If you’ve been following the latest news on pricing errors, you might have heard about the recent case in which Toys R Us was ordered to pay more than $178,000 due to overcharging customers over time. It’s definitely a hard lesson for the retail giant to learn, but what’s even sadder is that they are not alone. You might be surprised to find out just how many stores land in trouble for a simple pricing misstep that could be avoided…

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