3 Things All Retailers Need to Do to Get Ready for the Holidays

holiday-retail

*Written by Angelica Valentine It’s time for things to heat up in retail as we get ready for summer and the famed holiday season. There are a few things retailers need to do in order to set themselves up for success. Rethink Pricing How are you priced compared to competitors? If this question makes you panic, then gaining competitive insight needs to be a priority going forward. Market Price Index is a metric that explains how your prices stack with…

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How to Navigate Different Demographics Across Marketplaces

demographics

Nearly 70% of Americans shop online regularly. And why not? It’s convenient, easy, and rewarding, especially when consumers find a better deal than they would in brick and mortar stores. But of that 70%, who exactly is shopping online? And as a retailer, how can you target these demographics across various marketplaces? When you know who your customer is, you know how to interact with them. You’re not going to treat a 23 year old the same way you’d treat…

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What Online Retailers Can Learn About Site Design That Converts

site-design

The following article is written by Wiser’s own Ashley Bello On the last evening of 1999, many of us were expecting to wake up the next day and find cars flying up in the air, driverless cars on the road and robots walking around serving mankind. Although most people were incredibly disappointed when Marty McFly didn’t show up at their doorsteps with his floating skateboard, it’s safe to say that the digital revolution has not only impacted our daily lives…

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How High-Volume Amazon Sellers Can Get Ahead with FBA

high-volume-amazon

When you move an impressive amount of product on the Amazon marketplace, it can surely feel like a blessing and a curse. On one hand you’re making a ton of money, but on the other you’re scrambling to keep customers happy and maintain a decent seller rating. With a higher number of orders comes a higher chance for mistakes, and that can hurt the odds of winning the coveted Buy Box. To mitigate the risk of selling hazards, many sellers…

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3 Multichannel Tips to Improve Marketplace Performance

multichannel-marketplace

Choosing to adopt a multichannel selling strategy is a great step forward for your business, but it comes with a series of new obstacles you have to tackle. The largest is playing favorites. It’s hard to not play favorites when it comes to your selling channels, especially when one is your own webstore. Keeping a consistently high conversion rate on your own webstore is definitely important, but neglecting your other channels can be a costly mistake. If you’re selling on…

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