Figure Out Your 2015 eCommerce Gameplan

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Online retail is getting more competitive year after year, especially after the powerhouse of a year known as 2014. Now is the time for retailers to one-up themselves and make 2015 the best year for online retail yet. Think of it this way: you made the playoffs in 2014, now you’re going to win the Super Bowl. So how are you going to do it? Small rushing plays to the goal line? Or risky half-field throws to an intended receiver?…

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What’s Better for Conversions: Discounts or Free Shipping?

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As an online retailer, you want to accomplish two main things: You want to make money, and you want to make your customers happy. Of course there are other minor aspects to how you run your business, but ultimately those are probably your main two goals. So how do you do it all? Well, there are two ways where you kill two birds with one stone: online discounts, and free shipping. You’re a consumer as much as a business owner,…

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FedEx & UPS 2015 Shipping Cost Increases: How Retailers Can Prepare

Efficient shipping makes ecommerce possible and big changes are in store for shipping in 2015. The holiday season is coming to a close and retailers did a solid job delivering gifts this holiday season. In fact, Stella Service ordered items from 40 retailers and had them delivered all over the US. Only 7% of those holiday orders arrived after Christmas, compared to 12% of orders from 25 retailers last year. That improved rate could be due to effective planning this…

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Holiday Shipping Delays

Last week, we covered an overview of some notable takeaways from the 2013 holiday shopping season. Today, we’ll take a more in depth look at the holiday shipping delays that affected many retailers this year. The holiday season, particularly Christmas, is an extremely stressful time for retailers, online stores and shipping companies due to the strain on capacity. However, Christmas this year even caught online retail giant Amazon off-guard. The company announced sales of 426 products each second, so it’s…

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Holiday Shopping – The Aftermath

With the 2013 Holiday shopping season behind us, let’s examine what actually happened – and may actually still be going on now. While we often refer to it as “holiday shopping”, every year more and more retailers are pushing their “start dates” earlier and earlier. “Christmas in July” was first used by advertisers as a marketing tool in 1950 with Browning King running a print ad in The New York Times. At the time, Christmas in July was more of…

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