How to Maximize Your Selling Capabilities On Multiple Channels

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Limiting your products to one channel is like giving your pet corgi a leash that is too short. Why constrain your reach by limiting the channels you sell on? More people would benefit from your products, kind of like how they’d benefit from an energetic corgi running up to them.

From Amazon to Newegg, there are plenty of marketplaces retailers can use to increase their products’ reach and visibility. Luckily, the WiseGuys are here to help you perfect your multichannel pricing strategies with WisePricer.

It’s easy to increase the number of marketplaces you sell on with WisePricer. It’s one mistake to limit your selling channels, it’s another to venture to a new marketplace with little to no preparation for your pricing. It’s a competitive jungle out there, especially when it comes to price. Wiser wants to make sure you can get the most out of your pricing strategy, regardless of your selling channel.

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How it Works

Wiser has its own eBay and Amazon repricers, which act on rules and strategies common to those marketplaces. The eBay repricer is designed to help you target top-rated sellers, and the Amazon repricer is designed to help you win the Buy Box. But what about other marketplaces, such as Newegg? Wiser’s overarching pricing solution can help.

It’s easy for retailers to incorporate their stores into their WisePricer account. After purchasing more SKUs and data miners, retailers will gain more competitive intelligence appropriate to the marketplace that they’re selling on. WisePricer mines data from the respective marketplace based on product data such as UPCs. Doing this requires product data from the retailer like UPCs and attributes, so make sure you’re prepared to get the most out of this option.

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Why it Matters

When it comes to webstores, Wiser’s main source of pricing intelligence comes from Google Shopping. Marketplaces are an entirely different ballgame. Similarly to creating custom data miners for specific competitors, Wiser can create custom data miners for marketplaces. This can ensure retailers get real time updates on their prices across marketplaces.
Wiser can make sure you gather important pricing intelligence, regardless of your selling channel. Don’t let a lack of focus or strategy keep you from expanding your business. WisePricer can help you stay ahead of the competition on any selling channel, even if you’re a new seller on that channel.

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About Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Want to learn more about what Wiser can do for your business? Sign up for a free 14-day trial here.

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Arie Shpanya

Arie is the COO, Executive Chairman, and Co-Founder of Wiser, a dynamic pricing and merchandising engine for online retailers and brands. He has extensive experience in business development with a focus on eCommerce (eBay and Amazon), and is a guest blogger on Econsultancy, VentureBeat, and more.