Accepting These Three Harsh Realities Will Increase Your Conversions

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I remember starting my first business. I’m using “business” here very liberally. I played guitar in a band when I was fifteen, and I launched my band’s website where we sold CD-R’s burned with our demo recordings. Staring at my WordPress metrics and Paypal account waiting for orders to come in was a little heartbreaking. After a week, the only orders we had were our closest friends and my mom. I assumed success was as easy as putting up my…

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Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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Are You Ready to Make Customers Out of Your Abandoned Carts?

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It’s much easier for a consumer to change their mind about a purchase in the online world compared to shopping in store. In fact, around 68% online shopping carts are abandoned globally – so what can you do to rescue those lost sales? This infographic will help you put together a winning abandoned cart strategy. Originally posted on dotmailer. About Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and…

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Are Top Retailers Pricing Dynamically?

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Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies. Being visible and found is an important start to the sales process but a product’s price is a determining factor in gaining both the visit and the sale. While some retail brands are able to control prices, for many retailers price competition is vital. How do…

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Why Centralized Inventory Management is the Key to Profitability in an Omnichannel World

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By Brandon Levey, CEO of Stitch Labs. When it comes to retail profitability, a significant factor that’s often overlooked and under-optimized is inventory management. Your inventory is your greatest asset, but it can easily become one of your biggest liabilities. Annually, retailers lose $1.75 trillion due to overstocks, out-of-stocks, and preventable returns, and the combined impact of these inventory cost drivers typically results in up to 11.7% in lost revenue for individual retailers. That’s an 11% total revenue loss across…

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