Prepare for the Holidays with The WiseGuy’s Guide to Black Friday and Cyber Monday

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Time flies, doesn’t it? Without warning, Halloween has passed and November has arrived in full force. With Black Friday and Cyber Monday knocking on our doors, many retailers are starting to suit up for the most wonderful time of the year. Wiser wants to help you make sure you’re completely ready for the holiday season with their new eBook titled The WiseGuys’ Guide to Black Friday and Cyber Monday.

Black Friday and Cyber Monday are two of the busiest shopping days of the year. Retailers need to bring their A-game and plan ahead to get the most out of the holiday season. About 40% of consumers have actually started planning their holiday shopping for 2015, so now’s the time to get on the ball and start preparing your stores for high volumes of traffic and sales.

One of the most crucial aspects to remember this holiday season is the stability of your website. Holiday sales are expected to reach $630.5 billion this year, so you know that’s going to translate into a lot of traffic to your store. Don’t disappoint with a crashed site. Bolster up your servers and prepare for a huge influx of shoppers, especially during Cyber Monday.

Want more facts, figures, and advice related to the 2015 holiday shopping season? Check out our free eBook, The WiseGuy’s Guide to Black Friday and Cyber Monday here.

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Brian Smyth

Brian Smyth is a content writer at Wiser, a dynamic pricing and merchandising engine for online retailers. He holds a BS in business with a concentration in marketing from San Francisco State University.