Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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6 Steps Online Retailers Can’t Afford to Ignore

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Shoppers don’t want a mediocre, dated experience, they want one that will excite them and keep them coming back. This means you have to be on top of your game throughout the entire sales process. eCommerce can be divided into three categories: grabbing the consumer’s attention, convincing them to check out, and getting them to return to your store. These categories are made up of six simple steps to succeed in online retail. The steps revolve around data mining to…

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Establish A Long Term Assortment Strategy with Best Seller Assortment

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The season often dictates how we dress and interact with the outside world. In the middle of winter, sunblock and shorts are far from your memory, whereas in the middle of summer you never have to whip out your snow shovel and put in a hard day’s work before leaving your own driveway. However, you have life staples that remain constant throughout the different seasons. You should be wearing a shirt at all times, as well as shoes or pants…

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How to Enhance Assortment Discovery Using Market Price Intelligence

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Have you ever felt left out of something? Like a group of people are in on a joke or went to an awesome event and you completely missed out? It’s a terrible feeling, especially when people always talk about how much fun it was. This feeling has led to the acronym known as FOMO, or “fear of missing out.” As an online retailer, you can sometimes miss out on hot trends that are sweeping consumers off of their feet. Perhaps…

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4 Tips To Use When Competing With Amazon

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Since its creation 20 years ago, Amazon has become an online retail leader with 23% market share. They have shown their dominance in a number of ways with free shipping on orders over $35 and low prices that keep the market on its toes. From a retailer’s standpoint, competing against Amazon may seem intimidating, but don’t lose hope yet. You can create a David and Goliath story of your own with these four tips to compete against Amazon. Keep It…

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