Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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How Price Testing Enables Retailers to Make Smarter Decisions

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The ability to price effectively is becoming a core competency needed in the retail industry in order to maintain a sustainable competitive advantage. It’s the reality in such a saturated market with increasingly sophisticated competitors. Pricing strategy is a unique part of online retail because the same strategy won’t necessarily work across the board. Why? First, there isn’t one magical pricing strategy that works for all retailers. Second, one pricing strategy doesn’t always work across all of a retailer’s SKUs.…

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How Electronics Retailers Can Improve Inventory Management Before the Holidays

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The holiday season is the grand stage where electronics retailers can’t afford to fail. One of the best ways to prepare for it is to have a good inventory management strategy. How can you get your strategy  ready in time? Worry not. Here are tips you can apply now to help you improve your inventory management before the holidays.  Strategies to Improve Inventory Management Shift to Cloud In recent years, the usage of cloud software has grown significantly. According to…

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Get Big Results From Big Data With Wiser’s New eBook

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What is big data? Some say that it is “the oil of the 21st century” while others call it “the new soil.” Whatever it may be, one thing is certain, it is constantly growing and it doesn’t seem like it’s going to stop any time soon. Big data consists of extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Human behavior and interactions are invaluable in retail,…

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Why Data Alone Isn’t Enough To Succeed

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It’s fun to think of eCommerce as a swimming pool filled with data, with retailers jumping right on in. There’s so much data being created every day, but you probably already knew that. From competitor prices to customer traffic, data is the lifeline of most online retailers. Without data, you might as well be driving blindly down a driveway, speeding and guessing when to turn and when to merge. But to drive down a freeway, you need a person in…

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