[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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eCommerce Pricing Optimization: In-house vs. Third Party Solutions

3rd-party

According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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Unwrap the Gift of Customer Satisfaction this Holiday Season

holiday

Is it me, or is 2014 speeding up? Summer and back to school sales just appeared in the rear view mirror, and the holidays are right around the corner to surprise us with their yuletide joy that we all know and love. Luckily, it’s the season of giving, making the holidays one of the busiest times in retail. We’ve put together the top takeaways from the American Marketing Association (AMA) webinar on popular retail trends and digital marketing tactics for…

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Generate More Bucks with a Bang: 5 Tips to Boost Average Order Value

As we try to get past the dark days of the economic slump, retailers are tasked with finding more ways to optimize sales and maximize profits. So where does one begin? While many retailers divert their attention to bringing in new customers, they overlook a valuable group that are already within reach…the consumers already shopping with them. These are the customers that are already interested in your products. So interested, that they have already taken the steps to locate it,…

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Consider Elasticity, Price Fantastically

How weird would it be if paper plates were more expensive than phones? This could only happen in some alternate universe devoid of trees, but it is interesting to think about what drives value in this sense. Why are iPhones more expensive than dining ware? Someone must have tried for a while to sell paper plates for $20 a pop only to fold after being mocked repeatedly.

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