[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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3 Things All Retailers Need to Do to Get Ready for the Holidays

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*Written by Angelica Valentine It’s time for things to heat up in retail as we get ready for summer and the famed holiday season. There are a few things retailers need to do in order to set themselves up for success. Rethink Pricing How are you priced compared to competitors? If this question makes you panic, then gaining competitive insight needs to be a priority going forward. Market Price Index is a metric that explains how your prices stack with…

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Top 3 Make or Break Strategies for Branded Retailer Growth

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It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for them, imagine the work bestowed upon branded retailers. Branded retailers have to start considering new strategies in order to grow their business. They have the same concerns as brands and retailers alike, especially if they sell through a network of…

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FedEx & UPS 2015 Shipping Cost Increases: How Retailers Can Prepare

Efficient shipping makes ecommerce possible and big changes are in store for shipping in 2015. The holiday season is coming to a close and retailers did a solid job delivering gifts this holiday season. In fact, Stella Service ordered items from 40 retailers and had them delivered all over the US. Only 7% of those holiday orders arrived after Christmas, compared to 12% of orders from 25 retailers last year. That improved rate could be due to effective planning this…

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