Predicting the Holidays: Analyzing Competitor Holiday Trends

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This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. There’s no oracle that can tell…

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[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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3 Things All Retailers Need to Do to Get Ready for the Holidays

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*Written by Angelica Valentine It’s time for things to heat up in retail as we get ready for summer and the famed holiday season. There are a few things retailers need to do in order to set themselves up for success. Rethink Pricing How are you priced compared to competitors? If this question makes you panic, then gaining competitive insight needs to be a priority going forward. Market Price Index is a metric that explains how your prices stack with…

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Unwrap the Gift of Customer Satisfaction this Holiday Season

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Is it me, or is 2014 speeding up? Summer and back to school sales just appeared in the rear view mirror, and the holidays are right around the corner to surprise us with their yuletide joy that we all know and love. Luckily, it’s the season of giving, making the holidays one of the busiest times in retail. We’ve put together the top takeaways from the American Marketing Association (AMA) webinar on popular retail trends and digital marketing tactics for…

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The Holidays are Heating Up

Oh the Holidays… a time for family reunions, overstuffed meals, and… comparison shopping? If there is ever a time where the collective attention focuses on retailing, it is the 5 week stretch in between Thanksgiving and Christmas. It seems as though every holiday season smashes sales records set the previous year. Amazon alone sold $36.8 million in gifts on Cyber Monday to 185 countries. So what if Santa and his reindeer can make it around the world in 24 hours? Bezos…

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