The Minimum Advertised Price (MAP) Policy Playbook: Part II

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Check out Part I here What to Include  When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

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Why MAP Monitoring Tools Don’t Have to Be Expensive

map-tools-expensive

Sometimes people will pay more for unnecessary add-ons on certain devices, like refrigerators. Over the past decade, we’ve seen some pretty impressive refrigerator models hit the market. Some have TVs, some have WiFi, and built-in apps to access directly from the refrigerator door. If you’re simply looking for a way to preserve your food, why on earth would you pay more for features you don’t need? Minimum advertised price (MAP) monitoring tools and refrigerators are the same in this respect.…

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