Price and Prejudice: Putting a Price Tag on Brand Value

price-prejudice

*Originally published on the Quad Analytix Blog FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors. Your resellers may assume that, by violating…

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Predicting the Holidays: Analyzing Competitor Holiday Trends

holiday

This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. There’s no oracle that can tell…

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6 Steps Online Retailers Can’t Afford to Ignore

6-steps

Shoppers don’t want a mediocre, dated experience, they want one that will excite them and keep them coming back. This means you have to be on top of your game throughout the entire sales process. eCommerce can be divided into three categories: grabbing the consumer’s attention, convincing them to check out, and getting them to return to your store. These categories are made up of six simple steps to succeed in online retail. The steps revolve around data mining to…

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There’s No Such Thing As eCommerce Best Practices

no-best-practices

People have to stay on their toes for any changes that occur in the world. The same goes for the retail industry. Every day retailers face new competitors, new external factors, and new distribution channels. That’s why there is no such thing as a “best practice” in eCommerce. As an online retailer, you don’t learn from being taught, but rather from experiences. Express Yourself In eCommerce, and the whole retail industry, no two brands are the same. Sure, some brands…

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Making the Switch from Google PLA AdWords to Google Shopping Campaigns

Google has announced that its product listing advertisement (PLA) management will switch over from AdWords to Google Shopping. So what should retailers expect?

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