[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Selling 101: How Retailers Can Ace Back-to-School Shopping

What role can retailers play to ease back-to-school tensions? Well, by providing the opportunity for a 7th grader to dash any anxiety by strutting into class looking fresh in new Nikes. Or arranging nervous college freshmen with all the dorm decor to make them feel right at home. Or giving parents the peace of mind that new smartphones will keep their little ones only a few buttons away. That would be the deeper message of back-to-school shopping in a Hallmark Channel…

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Dynamic Pricing: Ready for Takeoff

Dynamic pricing is close to approaching ‘buzzword’ status, which means that enough retailers are at least entertaining the thought. But what does dynamic pricing even mean? Pricing is self explanatory, but could you define dynamic without using another buzzword? Simply but elegantly, Webster defines dynamic as ‘always active or changing.’ Thanks buddy! We could not put it any better. People often think of nightmare scenarios when they hearing about dynamic pricing, imagining software spinning out of control, changing prices every…

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It’s Amazon’s World, Here’s How You Play In It

With over 2 million third-party sellers already established on Amazon, how can you separate your online store from the rest of the pack? Amazon has established its reputation as a profitable marketplace, giving the company the luxury of being very demanding of its third-party sellers. And because being on Amazon’s bad side is the fastest way to anonymity in their gigantic marketplace, it is key that you follow a few rules to optimize your store’s presence. Whether you are new…

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Amazon on Fire

The news of yet another smartphone hitting the market, especially when it it is not a new iPhone or Samsung’s latest entry is not usually cause for more than an occasional yawn. When “non phone” makers jump into the phone market, the end results are not always something to look forward to either. Anyone remember the Facebook phone or the Garminfone? Microsoft produced a dud of a phone with the Kin, which lasted less than two months. In short, there…

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