[Infographic] How to Rock your Back to School Sales and Marketing

back-to-school-infographic--the-shelf--social-image

It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

Read More
1
Share

[infographic] Loyalty Programs: How Adding Value Can Add Profit

Many retailers have loyalty programs to thank and incentivize their customers. Top retailers really got the memo because 55% have loyalty programs. They come in a few different forms, such as a physical card, an account linked to personal information to use online or in store, and giving a percentage of the purchase price back. Loyalty programs are an effective way to get shoppers to spend more and keep coming back because they add value to the shopping experience. About…

Read More
2
Share

Retail and Technology – What Lies Ahead?

2013 marked the first year that online sales topped 1 trillion dollars worldwide. Brick and mortar stores have been feeling the pinch coming from the online market for years and continued to feel those effects over 2013. However, brick and mortar stores are far from “down and out” and a recent prediction from IBM confidently states that in 5 years time, brick and mortar stores will have fought back and become better than “etailers” can ever hope to be. Their…

Read More
2
Share