The Minimum Advertised Price (MAP) Policy Playbook: Part II

mapII

Check out Part I here What to Include  When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

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The Top Branding Strategies for 2016

brand-strategies-2016

As we enter a new year, many people are choosing to adopt new hobbies and resolutions to improve their wellbeing. Every new year’s resolution is designed with good intentions, but change in the new year is not merely limited to individuals. As a manufacturer, you can improve your brand in 2016 as well. There are a lot of trends anticipated for next year. Manufacturers are going to have to improve their brand identities to cater to these trends and appease both…

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Brands and Manufacturers Can Keep Resellers in Check with WiseMapper

wisemapper

Brands and manufacturers know that how much their products are sold for can really make or break their reputation. With that said, monitoring and analyzing prices across multiple channels is critical to preserve brand equity. Brand perception comes into play here because if a consumer sees a brand’s products at a severe discount once, they may jump at the chance to cash in on the deal. However, if it happens often, that brand value will be compromised. Besides brands that…

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