This Week in Retail – Episode 32

TWIR


Amazon is taking its Dash Buttons a step further with an announcement this week. The retail giant is pairing up with companies like General Electric and Samsung to include its button’s technology in items such as washing machines and printers. The replenishment service will use sensors built into devices to automatically re-order placement products. This will completely remove any human involvement and streamline the entire ordering process unlike ever before.

A little more than a year after Twitter started testing a Buy Button on its platform, the company has announced plans to become the “world’s biggest social marketplace.” It will begin allowing Best Buy, Adidas, PacSun, and any US retailers that use BigCommerce, Demandware, or Shopify platforms to sell via Twitter’s Buy Now Button. The company hopes retailers will utilize its platform to easily connect with shoppers, specifically on their smartphones.

 

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Min-Jee Hwang

Min-Jee is the Marketing Director at Wiser, a dynamic pricing and merchandising engine for online retailers. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.