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4 Strategies to Drive Back-to-School Sales

Marketers of all office and back-to-school supply companies, it’s time to work your magic! Schools are winding down for the summer and now’s the time to launch the campaigns you’ve been working on for months. Before it gets too crazy in stores, we wanted to give you four strategies to drive back-to-school sales courtesy of BizReport.

1) Time Your Back-to-School Investments Appropriately

Everyone knows peaks in shopping activity drive sales, but if you are looking to beat your competitors, don’t be afraid to launch campaigns at points of projected low sales. Launching your marketing initiatives during lulls can offer increases in sales to push your company ahead of your competitors.

2) Pick Your Heavily Promoted Categories Strategically

At a school supplies company, you’re probably used to marketing a wide range of products. From years of experience, you know what products sell the best and you have a strategic way to convert browsers into buyers. However, don’t forget about about the smaller categories under your umbrella. These products can grow your sales more than you would expect, if you give them the proper attention.

3) Extend Your Ads Through September

Let’s face it. We are all human and although parents have the aspiration to get back-to-school shopping done before school starts, they sometimes can’t get to it until later. Don’t be afraid to extend your marketing initiatives a little longer than usual. Being flexible may help you drive extra sales at the end of the season.

4) Take Advantage of Mobile Mystery Shopping with Wiser

So now you have some quick tips to help drive your sales during this upcoming back-to-school season, but how do you measure the success of your campaigns in real-time? Mobile mystery shopping with Wiser can help you track your progress during your campaign. It’s important for you to guarantee all your marketing initiatives are being executed exactly how you want them to be.

Take advantage of Wiser’s platform by monitoring displays, following competitor initiatives, and understanding why consumers are drawn to certain products.

Contributing Writer: Justin Bartlett

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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