Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should use a TPR, but when.
Promotions influence shopper behavior, and consumers are conditioned to search for the best deals …
What is Image Recognition in Retail?
In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of competitors, your products need to make it to the shelf, be displayed correctly, be re-stocked when needed, and many other …
October 6, 2021
How to Create and Measure Effective Sales Promotions
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping.
The challenge is not …
September 28, 2021
5 Steps to Gain More Control of Your Shelf Space
In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with …
September 21, 2021
How to Protect Your Brand Through Pricing
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is …
September 14, 2021
How to Build Strong Reseller Networks
How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix …
September 7, 2021
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact …
August 24, 2021
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better deal is a necessary part of retail today.
Why is that the case? For starters, shoppers have more tools at …
August 17, 2021
[Webinar] The Super Coffee Story: Unlocking Field Team Success and Retail Sales Execution
How does your brand look inside brick-and-mortar stores? Are your displays and promotions set up properly? Did your products actually make it to the shelf? Are your field teams focusing on the efforts that will impact your bottom line?…
August 11, 2021