Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

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Brands

Enhancing In-Store Analytics With Shopper Marketing

It’s no secret that successful businesses are always on the hunt for innovative new strategies to drive growth. As the

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Brands

Utilizing SWOT Analysis to Unleash Your Brand’s Potential

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights

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Retailers & D2C

Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just

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Retailers & D2C

Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Understanding the dynamics of your business is crucial for its success. One effective way to gain valuable insights is by

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Retailers & D2C

A Retailers’ Guide to Building a Sustainable Pricing Model

One of the most critical aspects that can determine the success of a product or service is its pricing model.

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Brands

Customer Satisfaction Management: The Key to Sustained Brand Leadership

Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize

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Retailers & D2C

Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand

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Brands

Managing Brand Equity: Essential Strategies for Brand Leaders

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers

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Brands

How to Build a Better Retail Assortment Strategy

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item

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News

[Webinar] Increasing Your Share of Shelf with Suggestive Selling

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. It’s about

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