Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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Price Management

Every Pricing Strategy You Could Be Using Today

There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective

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Price Management

5 Modern Dynamic Pricing Trends

Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than

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Price Management

Dynamic Pricing Strategy Benefits All Online Retailers Need to Know

Dynamic pricing in online retail has come a long way as a pricing strategy. It is defined as a strategy

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Brand Management

What is Brand Share and How to Optimize It

In the modern era of retailing, brands need accurate and timely price intelligence in order to show up in relevant

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Price Management

Why Pricing Optimization Is Required in Online Retail

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be

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Price Management

Top Repricing Questions Online Retailers Need to Ask Themselves

Repricing in online retail is more than a requirement because the market is constantly in flux. Having the ability to

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Shelf Intelligence

What You Need to Know About Traditional vs Modern Mystery Shopping

Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to

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Consumer Experience

How to Leverage Google Shopping Campaigns to Improve Customer Lifetime Value

For an online retailer, there are few metrics as important as “lifetime value.”  Customer lifetime value, or LTV for short,

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Brand Management

Why MAP Policies Are a Win-Win for Brands and Retailers

This is a guest article by  a leader in the brand protection strategy space. While minimum advertised price (MAP) policies

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Store Operations

Retailers Need to Embrace Technology to Survive in the Omnichannel World

Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or

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