Arie Shpanya

Arie is the former COO, Executive Chairman, and Co-Founder of Wiser, a dynamic pricing and merchandising engine for online retailers and brands. He has extensive experience in business development with a focus on eCommerce (eBay and Amazon), and is a guest blogger on Econsultancy, VentureBeat, and more.

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Market Awareness

From Competitive Pricing to Competitive Advertising: How to Execute a Competitive and Profitable Online Ad Strategy

This is a guest post by Jana Fung, Marketing Manager at MixRank. Pricing is just one part of the 4 P’s of

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Price Management

“Everyday Low Pricing” vs. “Dynamic Pricing Strategy”

   J.C. Penny recently introduced their “Fair and Square Everyday Pricing”, promising simple everyday low pricing for their products and

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Market Awareness

A Unique Way to Drive Shopping Online: Uniqlo

Competitive pricing can only go so far if you can’t get shoppers to your online store. Uniqlo, the baby of

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