Brian Smyth

Brian Smyth is a former content writer at Wiser, a dynamic pricing and merchandising engine for online retailers. He holds a BS in business with a concentration in marketing from San Francisco State University.

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Price Management

3 Factors Needed to Build a Perfect Dynamic Pricing Strategy

There’s an urban legend about an architect who built one of the world’s most lavish libraries. The building was world

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Consumer Experience

The Top 6 Tools for Improving your Online Customer Service

*The following is a guest post from Merav Shoham from Proonto. Customer service sure has evolved in the past few

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Brand Management

Keep Your Brand Strong with Effective Pricing

What good is a business without a strong brand? A brand is what helps you define your business in the

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