Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Price Management

[Whitepaper] How to Decide Between Price Crawling and Pricing Intelligence

Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing

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Shelf Intelligence

Super Bowl LIII: Battle of the In-Store Displays

To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found

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Shopper Insights

[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day

While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted

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Store Operations

4 B&M Sales Operations Problems Driving Pros Crazy—and How to Fix Them

It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions

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Shelf Intelligence

4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them

Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there

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Shopper Insights

Survey Fatigue? Why Crowdsourcing Is a Smart Solution

Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every

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Market Awareness

How to Move Excess Inventory After the Holidays

So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers,

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Retail Execution

In-Store Problems? Here’s How to Focus Your Efforts

At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means

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Market Awareness

Geotargeting Website Content? Here’s What You Need to Know

As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair

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Brand Management

Do MAP Violations Increase During the Holidays? 

Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before

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