Geotargeting Website Content? Here’s What You Need to Know
As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair
Market Awareness
Brand Management
Do MAP Violations Increase During the Holidays?
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before
Store Operations
How to Manage Your Retail Operations When You’re in Growth Mode
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations
Consumer Experience
Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce
Market Awareness
Millions in Toy Sales Left on the Table Over Black Friday
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and
PR & News
[Webinar] Wiser Scorecards & Actionable Insights for Your Business
On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “Performance at
Market Awareness
3 Cyber Monday Promotions That Work for Any Retailer
What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product?
Brand Management
What to Do If Major Retailers Violate MAP
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well
Brand Management
The Future of Pricing Strategies: Will MAP Last Forever?
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new
Retail Execution
Why You Need to Monitor Merchandising Compliance
In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to