Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

Author header illustration
Retail Execution

How a BOPIS Retail Strategy Can Support Your Multi-Channel Goals

Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace throughout unified commerce. There’s good reason why. BOPIS—or

Read More
Consumer Experience

Creating a Promotion Strategy to Grow Your Amazon Sales

Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find

Read More
Market Awareness

Walmart Plus Shopify? What Could Happen If You Add the Two Together

Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon

Read More
Data Quality

The Importance of Data Validation in an Imperfect Retail World

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance

Read More
Consumer Experience

How Buy One, Get One Can Improve Your Sales

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory

Read More
Shopper Insights

How To Define And Leverage Shopper Marketing

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more

Read More
Data Quality

Fluctuating Match Rates? What That Could Mean for Your Retail Data Extraction

How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t

Read More
Store Operations

How Brick-And-Mortar Stores Drive Brand Awareness

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store

Read More
Market Awareness

Product Update: Google Shopping Data is Now Daily

Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are

Read More