Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Store Operations

How to Manage Your Retail Operations When You’re in Growth Mode

In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations

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Consumer Experience

Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce

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Market Awareness

Millions in Toy Sales Left on the Table Over Black Friday

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and

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PR & News

[Webinar] Wiser Scorecards & Actionable Insights for Your Business 

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “Performance at

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Market Awareness

3 Cyber Monday Promotions That Work for Any Retailer

What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product?

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Brand Management

What to Do If Major Retailers Violate MAP

The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well

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Brand Management

The Future of Pricing Strategies: Will MAP Last Forever?

Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new

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Retail Execution

Why You Need to Monitor Merchandising Compliance

In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to

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Shelf Intelligence

How Scorecards Can Improve Your In-Store Merchandising Compliance 

How do you currently measure in-store display and merchandising compliance?  Depending on the size of your brand, this may vary –

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Price Management

After the Warning Signs: What to Do with Your Pricing Strategies

It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry

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