After the Warning Signs: What to Do with Your Pricing Strategies
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry
Price Management
Price Management
No Price Wars: How to Compete Without Racing to the Bottom
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better
Shelf Intelligence
Going Omni: Why Digital-First Brands Sell In-Store
What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product
Consumer Experience
How to Create Winning Black Friday Promotions
Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products,
Price Management
Loopholes in MAP: How and When it’s OK to Let Prices Drop
In speaking with brands attempting to control online pricing with MAP monitoring and enforcing strategies, we hear that they have
Brand Management
How to Protect Your Brand Reputation Across Unified Commerce
What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how
Data Quality
Actionable Insights: How to Take the Next Step with Your Data
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers.
Shelf Intelligence
Entering Whole Foods: How Emerging Brands Capture Shopper Attention
Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’
Shopper Insights
Too Soon? How Shoppers Really Feel About Your Seasonal Displays
It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk
Retail Execution
How a BOPIS Retail Strategy Can Support Your Multi-Channel Goals
Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace throughout unified commerce. There’s good reason why. BOPIS—or