Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Price Management

6 Price Optimization Benefits for Retailers Large and Small

Does an automated price optimization solution sound like a luxury for only the largest retailers with the most expansive assortments?

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Consumer Experience

How to Maximize POP Retail Sales During Holidays

There’s always a holiday right around the corner—Christmas, Easter, July 4th, and so on—which means you’ve got a marketing campaign

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Price Management

Loss Leader Pricing: What You Need to Know

Shoppers are always on the hunt for that “too good to be true” price, but what about from the other

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Price Management

Pricing Tools Explained: Which Option Solves Your Pricing Challenges?

The world of pricing can be a little complicated. Not only do you have to manage a long list of

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Price Management

How to Get the Most Out of Your Next Temporary Price Reduction

Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should

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Market Awareness

How to Create and Measure Effective Sales Promotions

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all

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PR & News

[Webinar] The Super Coffee Story: Unlocking Field Team Success and Retail Sales Execution

How does your brand look inside brick-and-mortar stores? Are your displays and promotions set up properly? Did your products actually

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Brand Management

How to Treat Pricing Like a Brand Guardian

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries

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Market Awareness

Consumer Behavior: The Data to Better Understand Your Shoppers

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really.

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Shopper Insights

In-Store Audits vs. Focus Groups: Which One to Choose?

Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One,

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