How to Treat Pricing Like a Brand Guardian
When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries
Brand Management
Market Awareness
Consumer Behavior: The Data to Better Understand Your Shoppers
Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really.
Shopper Insights
In-Store Audits vs. Focus Groups: Which One to Choose?
Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One,
Consumer Experience
A Quick Checklist to Launch a New Product Into the Market
Today, launching a new product on the market is much more difficult than in the past. Having a good product
Retail Execution
Route Optimization: How Merchandising Teams Can Solve These 5 Challenges
How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer
Price Management
How to Implement a Pricing Strategy Based on Demand
The law of supply and demand has been the mainstay of economics since the beginning of human history, even before
Shelf Intelligence
The Impact of Smart Shelves On Your Pricing Strategies
It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short
Price Management
13 Strategies to Set the Price of a Product
Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of
Price Management
5 Data Points You Should Have About Your Store Presence—But Are Probably Missing
Do you know what’s going on with your brand inside every store you’re in? Alright, in fairness that’s a tough
Price Management
The Magic of Psychological Pricing
Buying is not a simple transaction. It is an emotional process in which the consumer creates a connection with a