Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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Price Management

The 4 Biggest Pricing Mistakes Online Retailers Make and How to Avoid Them

While retailers are increasingly investing in solutions to solve their pricing challenges, even the most experienced online retailers can fall

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Market Awareness

Three Secret Weapons for Global Selling on Amazon

Most sellers have dreams of becoming a global powerhouse. That’s part of why you might have gotten into ecommerce in

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Consumer Experience

A Closer Look at Taxonomy’s Role in eCommerce

With temperatures soaring and summer in full swing, barbecue season has officially begun. But have you ever considered the retail

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Price Management

It’s Okay to Blink! Product Prices Don’t Change as Often as You’d Think

Ever been overwhelmed by the idea of competing with Amazon on price? Well, it may not be as big of

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Consumer Experience

The Benefits and Challenges of Multichannel Selling

As the pace of today’s technology accelerates, the evolution of the retail landscape has also continued to advance. There are

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Price Management

eCommerce Pricing Optimization: In-house vs. Third Party Solutions

According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure

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Market Awareness

The Good and the UGG-ly: This Polarizing Brand’s Performance is not a Fad

UGG Australia’s emergence as a leader in the women’s boots category has created contingents of both fans and detractors. A

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Price Management

Mastering Your Private Label Brand’s Pricing Strategy

Some retailers view private label brands as a blindfold to competitive intelligence, specifically pricing. When it comes to private label

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Market Awareness

The Pros and Cons of Support Automation for eCommerce

The following is a guest post from Justin Golschneider, the Marketing Manager at ChannelReply. The phrase “support automation” instantly makes me cringe.

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Market Awareness

Company Insights: Michael Kors

Michael Kors is a global luxury brand that designs, markets, and distributes apparel and accessories for two main collections: the

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