Mollie Panzner

Mollie oversees Enablement, Product Marketing and Sales Engineering at Wiser, ensuring Wiser’s Go to Market team has the tools necessary to best serve customers in the retail and pricing intelligence space.

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Retail Execution

Redefining Retail Insights: The Synergy of Crowdsourcing and Merchandising

The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that

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Brand Management

Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook, half of the consumer product companies surveyed express a

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Retail Execution

The Power of Storytelling to Increase Retail Market Share

In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to

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Retail Execution

Leading FMCG Brand Achieves Perfect Store Strategy Challenges in Retail Execution

A leading FMCG conglomerate faced significant challenges in sales performance, with a startling variance in store-level market share reporting 20

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Retail Execution

2 Use Cases for Image Recognition in Retail Execution

Image recognition (IR) technology is revolutionizing the FMCG industry, especially in the realms of retail execution and compliance reporting. This

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Retail Execution

Understanding Retail and Key/National Account Teams

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone

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