The Power of Storytelling to Increase Retail Market Share
In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to
Retail Execution
Retail Execution
Leading FMCG Brand Achieves Perfect Store Strategy Challenges in Retail Execution
A leading FMCG conglomerate faced significant challenges in sales performance, with a startling variance in store-level market share reporting 20
Retail Execution
2 Use Cases for Image Recognition in Retail Execution
Image recognition (IR) technology is revolutionizing the FMCG industry, especially in the realms of retail execution and compliance reporting. This
Retail Execution
Understanding Retail and Key/National Account Teams
Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone