Redefining Retail Insights: The Synergy of Crowdsourcing and Merchandising
The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that
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Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry
In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook, half of the consumer product companies surveyed express a
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The Power of Storytelling to Increase Retail Market Share
In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to
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Leading FMCG Brand Achieves Perfect Store Strategy Challenges in Retail Execution
A leading FMCG conglomerate faced significant challenges in sales performance, with a startling variance in store-level market share reporting 20
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2 Use Cases for Image Recognition in Retail Execution
Image recognition (IR) technology is revolutionizing the FMCG industry, especially in the realms of retail execution and compliance reporting. This
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Understanding Retail and Key/National Account Teams
Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone