Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products being incorrectly presented and priced. Brands need more control over the online landscape in order to thrive in this new era of retail.
To help brands combat quality issues, rogue distributors, and MAP violations, we’re co-hosting a brand strategy webinar on March 8th at 12 pm PST/3pm EST in partnership with Outdoor Industry Association. In our webinar, Grab the Reigns of Your Online Marketplace Sales, you’ll hear from Whitney Gibson, leader of Vorys’ Seller Enforcement group; James Thomson, former business head of Amazonservices.com; and Jillian Garton, Senior Manager of Customer Success at Wiser.
The webinar will cover distribution strategies, foundational policies, methods for controlling a brand’s online listing content and enforcement approaches that combine technology, investigation and legal tactics to permanently remove unauthorized sellers. Don’t leave your brand strategy to chance, get the actionable tips you need in our upcoming webinar.
About the Speakers
Jillian is the Senior Manager of Customer Success at Wiser Solutions, Inc., partnering with hundreds of clients to help execute effective brand protection, pricing, and other critical retail strategies. She is a Stanford University graduate and previously worked in the consulting industry.
Whitney is a Vorys partner and head of the firm’s Seller Enforcement Group. He has worked with hundreds of clients across the country to develop unique, cost-effective solutions for controlling their sales and removing unauthorized and other illegitimate online sellers with the goal of stopping brand equity erosion, MAP violations, interference with e-commerce sales, and quality issues. He develops and implements distribution strategies, foundational policies, anonymous seller investigations and legal enforcement tactics to effectively and efficiently identify and remove unauthorized sellers.
James Thomson is a former business head of Amazonservices.com, and co-founder of PROSPER Show, an educational organization focused on providing best-practice materials for established marketplace sellers. He is also a partner of Buy Box Experts, a brand advisory firm. He has ten years’ experience as a management consultant, advising large-cap and mid-cap companies on how to implement growth plans involving effective pricing and distribution strategies. He earned a Ph.D. in Marketing Strategy from the Kellogg School at Northwestern University, and an MBA in Marketing and Operations from Vanderbilt University.
Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Schedule a meeting today to learn how to turn retail data into action.